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PILLAR
Strategy Lab
Customer Success Manager View

Where retention
becomes revenue

Follow Morgan Chen through the most critical morning in her portfolio. When converging risk signals threaten a $142K renewal at Baltimore City Public Schools, see how Strategy Lab turns scored intelligence into a coached save and a hidden expansion opportunity.

Baltimore City Public Schools
Enterprise · Mid-Atlantic · 76K students · Tier 1
$142K
Current ARR
61
Health Score
47d
To Renewal
Begin the walkthrough
⚠️
Act I

The Risk Signal

7:14 AM. Morgan opens the Command Center. PILLAR's signal engine has flagged Baltimore City Public Schools with a CRITICAL renewal risk. Health score dropped from 82 to 61 as three scored dimensions deteriorated simultaneously: engagement declining, stakeholder health weakening, and a Starbridge district intelligence alert detecting a leadership change.

CRITICAL
Signal Severity
$142K
ARR at Risk
82→61
Health Score
🔒 app.pillargtm.com/command
Signal Intelligence
Morgan Chen
MC
!! CRITICAL RENEWAL · Health score decline
Score: 88
Renewal at risk - Baltimore City Public Schools ($142K ARR · 47 days)

Composite health score dropped from 82 to 61 over the last scoring cycle. Three dimensions declined simultaneously: Engagement fell to 41 (account activity trending down), Stakeholder Health fell to 38 (champion contact scoring weak), and NPS satisfaction dropped to 48. Renewal disposition: APPROACHING. Risk level: HIGH. Renewal probability: 62%.

Open Account 360 →
Launch Strategy Lab
! WARNING STARBRIDGE · District intelligence
New superintendent detected - Baltimore City PS leadership change (James Mitchell, 6 months in role)
! WARNING RENEWAL · 62 days
Montgomery County PS - engagement score declining, NPS satisfaction below threshold
✓ POSITIVE EXPANSION
Prince George's County - expansion propensity score above threshold, whitespace detected
🌐
Act II

Account 360

Morgan clicks into Baltimore City. The Account 360 loads with the full health scorecard - six scored dimensions showing exactly where the account is healthy and where it's deteriorating. The tabs reveal contacts, products, opportunities, signals, and the Strategy Lab ready to help her build a save strategy.

61
Health Score
$142K
Current ARR
62%
Renewal Prob
🔒 app.pillargtm.com/accounts/baltimore-city-ps
Baltimore City Public Schools
⚠ Renewal Risk
MC
61
Health Score
$142K
Current ARR
62%
Renewal Prob
HIGH
Risk Level
76K
Students
Overview
Strategy Lab
Score Decomposition
Signals
Contacts
Products
Opportunities
Health Scorecard - 6 Dimensions
Engagement 41/100
Stakeholder Health 38/100
Adoption 55/100
Activity 58/100
Financial 82/100
NPS / Satisfaction 48/100
Active Renewal
Disposition
APPROACHING
Risk Score
74
Renewal Date
May 22
Confidence
LOW
Act III

Renewal Analysis

Morgan switches to the Strategy Lab tab and hits "Analyze Deal." Claude processes the account's health scorecard, renewal data, active signals, contacts, and product information - then delivers a complete risk assessment with recommended actions and coaching notes, all generated from real account context.

62%
Renewal Probability
5
Recommended Actions
🔒 app.pillargtm.com/accounts/baltimore-city-ps?tab=ai
Deal Analysis: Elevate Math Renewal
MC
Deal Analysis - Baltimore City PS Elevate Math Renewal
$142K ARR · Renews May 22 · Health 61
-15% Win Prob
Risk Assessment

This renewal is at risk but recoverable. The health score decline from 82 to 61 is driven by three dimensions: Engagement (41), Stakeholder Health (38), and NPS (48). However, the Financial dimension remains strong at 82 - the account is paying on time and the budget exists. The Starbridge district intelligence signal shows a new superintendent (James Mitchell, 6 months in role) who is reviewing vendor contracts broadly, but this is not targeted at your product specifically. The key risk is the combination of declining engagement and a weakening champion relationship coinciding with new leadership scrutiny. Your strongest asset is the product adoption dimension at 55 - still above the churn threshold - and the financial stability of the account.

Recommended Actions
Re-engage Dr. Lisa Washington (Director of Curriculum) immediately - stakeholder health is the weakest dimension. Lead with value, not the renewal conversation
Activate Keisha Brown (Math Instructional Coach) as an internal advocate - she is a power user contact who can speak to product outcomes with district leadership
Prepare a value summary for the new superintendent - he will respond to measurable student outcome data, not relationship history
Proactively offer a professional development session to address the adoption gap - this converts the engagement decline into a partnership narrative
Schedule a meeting with Robert Williams (CFO) - the financial dimension is strong, and he needs ROI data for the vendor review
Coaching Notes
★ The engagement decline is the leading indicator - if you reverse that dimension, the health score will recover above 70 and the renewal probability moves to 75%+
★ Do NOT lead the champion conversation with the renewal. Lead with outcomes data she can use to look good during the superintendent's vendor review
★ New superintendent reviewing contracts is a risk but also an opportunity - if you get your ROI data in front of him before the review, you become the example of a vendor worth keeping
🛡
Act IV

Coaching & Plays

Based on the analysis, PILLAR generates a targeted play - a structured set of tasks assigned to Morgan with clear owners, due dates, and priority levels. The AI coaching layer provides signal-specific guidance on how to approach each stakeholder, turning the analysis into an executable action plan tracked inside the platform.

5
Play Tasks
Save
Play Type
🔒 app.pillargtm.com/accounts/baltimore-city-ps?tab=map
Renewal Save Play - Baltimore City PS
Play Active
MC
🛡
Renewal Save Play
5 tasks · Owner: Morgan Chen · Signal-triggered
0 of 5 complete
Re-engage champion: Dr. Lisa Washington
Lead with value - share outcomes data she can present to new superintendent
IMMEDIATE
Due: Today
Activate power user: Keisha Brown (Math Instructional Coach)
Ask if she would present adoption outcomes to district leadership
THIS WEEK
Due: Apr 9
Offer PD refresh to address adoption gap
Position as partnership investment, not remediation
THIS WEEK
Due: Apr 10
Send ROI summary to Robert Williams (CFO)
Financial dimension is strong - let the numbers anchor the vendor review
THIS QUARTER
Due: Apr 12
Schedule renewal meeting with district leadership
Position as impact review, not renewal ask. Include Lisa, Keisha, Robert
THIS QUARTER
Due: Apr 16
Act V

Meeting Prep

The renewal meeting is scheduled. Morgan returns to Strategy Lab and generates a meeting prep brief for the call with Dr. Washington and Keisha Brown. Claude assembles context from the account's contacts, health scorecard, signals, and renewal data into a structured agenda with talking points and coaching guidance.

3
Attendees
5
Discussion Points
🔒 app.pillargtm.com/accounts/baltimore-city-ps?tab=ai
Meeting Prep: Renewal Impact Review
MC
Meeting Prep - Renewal Impact Review
Attendees: Dr. L. Washington, K. Brown, R. Williams
Executive Summary

This meeting needs to accomplish two things: (1) re-establish your relationship with Dr. Washington after a period of low stakeholder engagement, and (2) present enough outcome evidence that the renewal becomes a natural conclusion, not an ask. Keisha Brown is your credibility anchor - she can speak to product adoption from the practitioner level. Robert Williams needs to hear the financial case. Frame this as an "impact review" that serves the district's internal vendor assessment, not a sales meeting.

Key Discussion Points
1. Open with the district's priorities, not your product - ask about the superintendent's review process and how you can support their evaluation (5 min)
2. Let Keisha present adoption outcomes from her instructional coaching work - practitioner credibility outweighs vendor claims (10 min)
3. Present the PD refresh offer - frame as your investment in their Year 2 success (5 min)
4. Address the financial case for Robert - cost per student, outcome ROI, comparison to alternative approaches (5 min)
5. Close by asking what the district needs to feel confident in the renewal - let them tell you the path to yes (5 min)
Risk Areas
⚠ Stakeholder health dimension is 38 - champion may be disengaged from the evaluation process
⚠ New superintendent reviewing all vendor contracts - this meeting may determine whether Elevate Math makes the shortlist
Expansion Opportunities
↑ Whitespace exists in the product portfolio - Elevate ELA not yet adopted
↑ Do NOT pitch expansion in this meeting - secure the renewal first, then explore cross-sell separately
Stakeholder Notes
Dr. Lisa Washington (Dir. of Curriculum) - Champion. Stakeholder health score declining. May be overwhelmed by district reorg. Needs an easy win to present to new leadership
Keisha Brown (Math Instructional Coach) - Power user. Strong adoption in her classrooms. Has not been in formal renewal conversations but her voice carries weight
Robert Williams (CFO) - Economic buyer. Running the vendor consolidation review. Responds to financial data and measurable outcomes
🚀
Act VI

Expansion Signal

While preparing the renewal save, Morgan checks the Expansion Console. PILLAR's product affinity engine has detected whitespace in Baltimore City's portfolio: they run Elevate Math but not Elevate ELA or Science. The expansion propensity score is high, and an expansion signal has been generated based on the product affinity matrix.

67%
Expansion Propensity
2
Products Missing
🔒 app.pillargtm.com/expansion
Expansion Console
MC
🚀
Baltimore City Public Schools - Expansion Opportunity
1 of 3 products adopted · 67% whitespace · Propensity: High
Owned Products (1)
Elevate Math
Adoption: 55%
$142K
Contracted ARR
Whitespace - Missing Products (2)
Elevate ELA
Recommended Next
~$94K
Est. ARR
Elevate Science
Affinity: Medium
~$118K
Est. ARR
Active Expansion Signals
✓ EXPANSION Score: 78
Product affinity match: Elevate ELA recommended based on adoption patterns
Accounts with similar profile (Enterprise, Math-first, 50K+ students) adopt ELA at 73% rate. Whitespace ARR: $94K. Coordinate with AE for cross-sell after renewal is secured.
📊
Act VII

Three Weeks Later

Morgan checks the Renewal Triage Board. No fanfare. Baltimore City has moved from APPROACHING to RENEWED. The health score is recovering. The play is closed. And the expansion conversation is queued for next quarter.

RENEWED
Baltimore City
74
Health Score
91%
Gross Retention
🔒 app.pillargtm.com/triage
Renewal Triage Board
Q2 · $3.2M Renewal ARR
MC
Urgent
1 · $68K
Save in Progress
2 · $205K
Approaching
4 · $480K
Renewed
5 · $632K
Not Yet Due
6 · $890K
Guilford County - Science
$68K · Health 44
May 15 · 1 signal
Richmond City - Math
$95K · Health 62
Jun 30 · Play active
Norfolk PS - Math
$110K · Health 65
Jul 1 · Play active
Prince George's - Math
$130K · Health 79
May 30
Wake County - Science
$185K · Health 83
Jun 15
Fairfax County - ELA
$105K · Health 68
Jun 30
Howard County - ELA
$60K · Health 81
Jun 30
Baltimore City - Elevate Math
$142K · Health 74
Renewed Apr 25
Save play completed (5/5 tasks)
Health recovering: 61 → 74
Expansion signal: ELA queued
Cobb County - Science
$145K · Health 88
Renewed Apr 15
Fulton County - Math
$175K · Health 91
Renewed Apr 20
Charlotte-Meck - Math
$120K · Health 76
Renewed Apr 22
Anne Arundel - ELA
$50K · Health 85
Renewed Apr 18
Gwinnett County - ELA
$170K · Health 84
Aug 15
Broward County - Math
$155K · Health 77
Sep 1
Denver PS - Science
$88K · Health 72
Sep 15
Clark County - Math
$200K · Health 80
Oct 1
Miami-Dade - ELA
$145K · Health 75
Oct 15
Shelby County - Science
$132K · Health 69
Nov 1
Strategy Lab

Every renewal moment,
intelligently coached

Strategy Lab turns your account health scores, renewal signals, and stakeholder intelligence into real-time coaching for every renewal, every save, and every expansion opportunity. This is what AI-native customer success looks like.

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