PILLAR connects 20+ data sources, runs 99+ scoring rules, and gives revenue teams the intelligence they need to protect and grow their book. We’re growing deliberately - every hire makes the math better for the customers we serve and the team doing the work.
PILLAR connects CRM, support ticketing, NPS, and product usage data into a single scoring engine that tells revenue leaders which accounts need attention before anyone has to guess. Our customers are EdTech companies selling to K-12 school districts and higher education institutions - organizations where a missed renewal means a classroom loses a program that was working.
Active customers. Live data flowing through 20+ integrations. 2,500+ tests. Multi-tenant architecture with row-level security. A scoring engine that runs deterministic math, not AI inference - so the numbers hold up when a CFO asks where they came from. We are building something that lasts.
This letter exists so that when we meet, we already share a vocabulary.
Eighteen years in EdTech taught me one thing the brochures never say: good organizations fail when their revenue architecture is wrong. Not because the people are bad. Not because the mission is wrong. Because the math underneath the work was never built to hold what was being placed on top of it.
I built PILLAR because I lived that failure. I watched brilliant teams get cut because no one upstream could reconcile coverage with headcount. I watched districts lose programs that worked because no one was watching the renewal 90 days out. Every one of those moments had a human consequence and a mathematical cause - and someone, somewhere, could have caught it if the architecture had been right.
PILLAR is serving real customers, scoring real accounts, and protecting real revenue. The kind of person I need to build this with is someone who treats other people’s work as sacred. Someone who would rather ship the right thing slowly than the wrong thing fast. Someone who has felt, at least once in their career, the weight of a number that wasn’t real and wishes they could go back and fix it.
I’m not promising you a unicorn. I’m promising you a seat at the table where the math gets decided, a founder who will answer your messages, and a mission that - when we get it right - quietly protects the work of the people downstream. That has always been the only thing worth building.
Each one maps directly to a value on the Mission & Values page. We don’t separate what we believe from how we hire. We can’t.
A short, deliberate list. We’d rather under-promise this than have anyone show up surprised.
Every promise on this page exists because the alternative has a name we’ve already read in too many goodbye emails. We are building PILLAR for the leaders who refuse to let that happen again. If you’ve been one of them, you already know why this matters.
Read the full Mission & Values pageNo job board. No ATS. Send Eli a note about what you’d build and why this mission matters to you. A paragraph is enough. A portfolio or a link to your work is even better.
No tracking, no pipeline, no “talent CRM.” Eli reads every email himself.